Emerica was founded by Pierre-André Senizergues in 1996 under the umbrella of Sole Technology. The brand quickly became one of the leading skate shoe companies and was able to manifest an image as a core skateboard brand. Thanks to clever marketing and a team full of established pros and the best ams, Emerica has made a huge impact on the scene to this day.
From the beginning, Emerica focused on a clean, simple style. Shoes like the Reynolds or the Herman G6 set new standards in functionality and appearance. Despite the simple look, Emerica never renounced functional features that affect durability and cushioning. If you prefer perfect skate shoes with a timeless look, Emerica is definitely the right choice.
Of course, the Emerica team is significantly responsible for the success of the products. Pros like Marc Johnson, Heath Kirchart, Ed Templeton or Andrew Reynolds represented Emerica and helped the brand to its image. "This Is Skateboarding" was Emerica's first video and at the same time a milestone for skateboarding, not least because of the parts of Kevin "Spanky" Long and Brian Herman, who entered the international stage for the first time. Emerica has remained true to its roots to this day and is still one of the most influential brands of all time.